From idea to investment-ready
Accelerate
Everything you need to work out what comes next
Accelerate is for founders with an idea, early concept or prototype. We help you test the opportunity, shape the product and prepare to raise capital or move into development.
Is Accelerate right for you?
You do not need a finished product. You need a strong starting point and the willingness to explore the opportunity properly before committing to development or fundraising.
Book a call with our teamAccelerate works best when you have:
- An idea, early concept or prototype
- First-hand experience in the field you’re solving
- A clear view of the problem you want to solve
Your startup is more than just an idea
A strong product idea needs the right customer, market, commercial model and pathway to growth around it. Accelerate brings these decisions together so you can understand the opportunity, shape the product and present the business with greater clarity and confidence.
How we think about startups
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Understand the opportunity
Clarify the problem, customer, market and commercial opportunity before making larger commitments.
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Shape the product
Define how the product should work, how it should be positioned and what the first version needs to achieve.
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Prepare for what comes next
Build the business foundations, materials and capital strategy needed for development, fundraising or your next stage of growth.
The journey from idea to launch
Hyper helps founders move through six broad stages as their startup develops. Accelerate focuses on the stages that help you make confident decisions before development begins.
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Idea
Clarify the opportunity and decide what is worth pursuing.
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Business
Understand the market, customer and commercial model.
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Product
Define the product direction, brand and experience.
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Capital
Prepare the business, materials and founder for fundraising.
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Build
A future stage for product development.
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Traction
Prepare the business to test demand and build early momentum.
Accelerate takes you through the early strategic stages and puts you in the best position possible to either raising capital or moving into development with Launch Ready.
How we take you there
Accelerate moves through four connected stages. We explore the opportunity, shape the product, prepare the business and build the case for what comes next.
- Strategy and product direction
- Go-to-market and capital
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Explore
Understand the problem, customer, market and opportunity before making larger commitments.
In this stage
- Foundation workshop covering the problem, customer and market
- Competitor and market analysis
- Customer personas and product direction
- Strategic mentorship and startup education
You leave with
- Problem and opportunity
- Customer profile
- Product direction
- MVP concept
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Shape
Turn the product direction into a clear story, brand and visual concept.
In this stage
- Product story and value proposition
- Customer journey and user experience
- Visual product designs for the core concept
- Brand identity and pitch refinement
You leave with
- Product concept
- Customer journey
- Brand identity
- Visual product designs
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Prepare
Build the commercial foundations and plan the pathway to early traction.
In this stage
- Business model, pricing and revenue strategy
- Go-to-market strategy and early adopter plan
- Branded landing page to introduce the concept and capture early interest
- Company structure, legal and ownership guidance
- Partnerships, distribution and expressions of interest
You leave with
- Commercial model
- Go-to-market plan
- Branded landing page
- Business foundations
- Early traction plan
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Action
Prepare for capital and make a confident decision about the next stage.
In this stage
- Capital strategy, valuation and ownership considerations
- Investor or partnership pitch deck and pitch practice
- Investment-ready data room
- Development pathway and next-step planning
You leave with
- Investor pitch deck
- Capital strategy
- Investment-ready data room
- Clear next step
What's included
Accelerate brings the key parts of validating a startup together, from product strategy and brand through to business foundations and investor readiness.
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Product strategy
Strategic review of your idea or existing prototype, customer personas, market analysis, competitor research and product direction.
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Brand and positioning
A brand identity with a logo, colour palette, visual style and positioning that reflects the product and opportunity.
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Product concept
A customer journey storyboard and visual product designs that show how the concept could work in practice.
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Business foundation
Guidance on company structure, ownership, legal setup, business model and commercial strategy.
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Go-to-market preparation
A branded landing page to introduce your concept and capture early interest, with a plan for early adopters, customer channels, partnerships, distribution and initial expressions of interest.
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Investor readiness
An investor-ready narrative, pitch practice, pitch deck, data room and capital strategy.
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Commercial and capital advisory
Regular guidance across business decisions, fundraising preparation, ownership and the priorities that matter at each stage.
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Founder community
Access to relevant Hyper education, founder events and the Apollo community.
What does Accelerate help you work out?
Accelerate helps you answer the questions that matter before you build or raise:
- Is this a problem worth solving?
- Who is the product for and why will they care?
- How should the product be positioned?
- How could the business make money?
- How can you test demand and find early customers?
- Should you raise capital or move into development?
The outcome A clearer basis for making the next decision.
What happens after Accelerate?
Accelerate gives you the product direction, business foundations and materials to take one of two next steps.
See what founders have built
Founders who clarified an early opportunity, shaped a product and business, prepared to raise, and went on to live products and long-term value.
What founders say about working with Hyper
Rated 4.9 on Google in Sydney and Melbourne. Independent reviews from founders who have been through the process, on platforms Hyper does not control.
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Ewan Goodchild
I started the Hyper Accelerate Program with no experience in startups or business. Through the program I gained the knowledge in startups and the belief in my idea to scale it to a 10 person team and launch all within a few months.
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Se-on Lim
Every step of the way, the team has helped me manage my expectations while validating my vision so that I am both confident and well-groundedly realistic. I am extremely grateful and cannot recommend Hyper enough to anyone who is thinking about taking the plunge with bringing their ideas to life but don't know where to start.
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Aegean Zhang
Hyper's startup accelerator is beyond the idea stage. Working with the team gives you a sense of running your company and building your idea from scratch to a commercial ready product. Highly recommend the experience, also impressed with the execution.
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Matthew Mackay
Great team and great experience. If want to launch a startup but don't know where to begin, I cannot recommend enough.
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Andrew Wienmann
Can't speak highly enough of our experience with Hyper. Through every step, initially through their Accelerate program into the Pre Development program, Sam Cust and his team did an outstanding job in bringing our idea to life.
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Ryan Clarke
Completed all 3 stages with hyper, unreal people. Couldn't of started without them, couldn't recommend more
Read more reviews
Questions founders ask before booking a call
Short answers to the questions that usually come first.
Accelerate is designed for founders with an idea, early concept or prototype who want confidence in the opportunity and direction before committing to development.
No. You can begin with an early idea, concept or prototype. The process helps you work through the important product, business and capital decisions.
No. Accelerate focuses on strategy, validation, product direction, business foundations and investor readiness. Launch Ready is the separate pathway for development.
Yes. We can review your existing prototype and use it as the starting point for product strategy, positioning and the next stage of development.
You’ll have a clearer product direction, stronger business foundations, a branded landing page, an investor-ready pitch and data room, and a defined next step.
We’ll help prepare your capital strategy, pitch, materials and founder narrative. Investment outcomes depend on market conditions, investor appetite and founder execution. For who funds each stage, how much equity to sell and how a first round runs, read our complete guide to raising money for an app in Australia.
Yes. You do not need to complete Accelerate first if you are ready to move directly into product definition and development.
Accelerate is delivered over approximately 6 weeks.
Ready to work out your next step?
Tell us about your idea, where you are today and what you want to work out. We’ll help you understand whether Accelerate is the right fit and what your next step could be.