Author

Sasha Reid

Co-Founder & CEO of Hyper Startup Studio

Sasha Reid is the co-founder and CEO of Hyper, an Australian startup studio. Since 2015, he has helped more than 1,528 founders turn early ideas into viable products and businesses. Founders supported by Hyper have raised $482 million in capital.

Sasha writes about validating app ideas, defining an MVP, app development costs, AI-built products, early traction and preparing startups for investment.

1 guide and 56 insights

Background and experience

Sasha studied Computer Science and Software Engineering at RMIT University. His technical background shapes how he approaches early product decisions, from turning an idea into a practical MVP to balancing user needs, commercial constraints and the realities of building software.

Today, Sasha leads Hyper’s product strategy, founder education and content. His work draws on the patterns he has seen over more than a decade working with early-stage companies: where founders overbuild, what makes customer validation useful, and how better product decisions can reduce cost and risk before launch.

Guides

Insights