If you’re a founder, builder or someone wrestling with big ideas and even bigger questions, you’ll need some downtime. Instead of your typical Netflix-and-chill, we…

There is a distinct but significant difference between product development and business development, and many founders don’t see it. I know I nearly didn’t.  When…

There is this feeling that the week is slipping away in small tasks. Twelve tabs open, Slack buzzing, and email pinging away. You say, “I’ll…

Why this matters Working remotely, or in a hybrid mode, is more than a logistical pivot; it’s a reset of how we feel about “team”,…

You become lonely on your journey towards building a successful product just like any other entrepreneur out there. But few think of nurturing mentoring relationships…

Everyone talks about the big things: vision, hustle, grit, innovation. But if I’m being honest with you, what reliably distinguishes great startup leaders from the…

We often hear of founders struggling with deciding on colours, fonts, and photographs to create the best look for their prototype. Many times, they will…

It’s more normal than you’d think to lose faith in your startup. Pretty much everyone has been in the situation where they’ve put their heart…

When you’re bootstrapping, every dollar feels like a high-stakes investment that must pay off. Between rent, developers, and ads you’re praying will get traction, the…

Every early-stage startup faces the same problem: Should we post on Instagram, TikTok, or LinkedIn… or all three? The truth is, when you have zero…

Starting a new project feels good. Everyone’s keen, ideas are flowing, and the first couple of weeks go by quickly. Then halfway into it, things…

Every founder goes through the questioning phase, usually in the early days. It’s the point where you have to decide: Do we double down on…

Why these characters matter They are more than just people in fancy suits. It’s exaggerated, sure, but there is something to take from it. Each…

Starting a company in 2025 is already hard, the last thing you need is to waste weeks arguing about which tech stack to proceed with.…

Every founder has been there. You’re always “on,” working nine-to-nine, six days a week, and you wear it like a badge of honour.  The toxic…

You’ve been obsessively perfecting your pitch deck. Every slide is polished, the financials are solid, and you can practically recite the pitch in your sleep.…

What Is a Viral Brand Moment? When you hear “viral marketing,” you might picture massive ad campaigns featuring A‑list celebrities or glossy Super Bowl slots.…

Team, Culture & Productivity Early employees are often the lifeblood of a startup; they shape culture, embody mission and their decisions ripple out for years…

Founder burnout isn’t a trending topic for nothing. It’s the silent epidemic that creeps in under the guise of ambition, hustle, and the pressure to…

If you’re an aspiring founder hoping to build an app, online platform, or other tech startup, the hardest part can be knowing where to start.…

So, you’ve come up with an idea for your startup. Maybe it’s an app that simplifies something everyone hates doing. Or a platform that solves…

Got an idea for a new business, app or an online platform? Australia’s startup scene is full of energy, with plenty of opportunities to grow…

A great app idea and entrepreneurial spirit make for a good start, but it’s the app prototype that separates the wannabes from the committed. It’s…

Through our work, we meet many founders who don’t have a technical background. What they have is an insight into ways in which they could…

Take the leap to start a business when you’ve got yourself covered. The promise of financial security is up there, but at the core of…

Launching your digital business seems like an all-consuming mix of excitement and nervousness. Sometimes, to our detriment we assume that our potential users share this…

Any aspiring entrepreneur looking at the success of big tech companies like Facebook, Instagram or Snapchat is likely to feel intimidated to just compare their…

As an umbrella statistic, 9 out of 10 startups fail. In this unfortunate 90%, construction and information-based startups tend to have the lowest success rate.…

Pitching is about storytelling — and this presentation is the backbone to your success story. Your deck should be to-the-point. It should effectively communicate your…

Concepts that foster change, upend the status quo and give new life to industries, are always discussed and disputed to seemingly no end. And that’s…

Building your app idea on the wrong assumptions can cost your product its success. A design thinking approach can help you gain valuable insights into…

A founder can have an amazing product, one they’ve refined and raised capital for but still do not gain any real traction when they launch.…

We’ve all heard stories of overnight success in crowdfunding, where a product like Pebble or Ouya gets millions of dollars in funding, becoming a wildly…

Successful tech companies aren’t built on motivation alone, but by testing the viability of the idea behind the business. Just as with any entrepreneur, we…

Why competition is good Competitors are many things, but what they aren’t is a reason to give up. First and foremost, they are a confirmation…

When you first start nurturing your app idea, it’s tempting to be secretive about it. Whether you want to get it to a more refined…

Embarking your entrepreneurial journey makes one painfully aware of the resources needed to create a successful business. You’ll encounter complications in hiring a team, managing…