Back2U

Dr. Rajek’s Journey with Hyper

“Before starting Back2U, I could see a real gap in how physiotherapy, chiropractic and osteopathy services were being delivered. People needed care, but getting it meant taking time off work, arranging transport, and fitting into clinic hours that didn’t always work for their lives. Bringing qualified practitioners directly to homes and workplaces felt like the obvious fix. Building a business around that idea was a different story.

The biggest challenge I faced before joining Hyper was turning the concept into something people would actually believe in. A strong vision only gets you so far. I needed a way to present Back2U credibly to investors, practitioners and potential customers, and I didn’t have the startup experience to know how to do that.

Working with Hyper helped me find that structure. We developed the brand identity, logo and visual style, built out professional Figma designs, and put together the foundations needed to approach an app developer and have meaningful conversations with investors. More than the deliverables, I came away thinking differently about the business. I stopped focusing on the idea and started focusing on validation, commercial fundamentals, and what investors actually need to see.

That shift made a real difference. Back2U is now a live platform connecting patients with qualified physiotherapists, chiropractors and osteopaths across Sydney. We have a brand and product experience that works for both sides of the marketplace, practitioners and patients alike, and a growing network of healthcare professionals delivering care directly to homes and workplaces. Getting from a concept to something live and functioning, with a clear roadmap behind it, is something I’m genuinely proud of.”