Beny

Who are you and what is Beny?

I’m Tom Brown, the co-founder and CEO of Beny. We give employees useful benefits and recognition through one simple app. That includes savings on everyday expenses like fuel, groceries, fashion and travel, along with tools that help companies recognise their people.

For employers, it is quick to launch and easy to manage, without a long implementation project or heavy IT integration.

What did you want to change?

Employee benefits often feel distant from everyday life. I wanted to create something people would actually open and use, especially when the cost of ordinary expenses keeps climbing.

The opportunity was to make workplace benefits practical, accessible and valuable to more employees, while keeping the experience simple for HR teams.

How did the idea become a product?

The first version in my head was complicated. There were plenty of moving parts and I needed help turning them into something customers could understand and a team could build.

We broke the concept down, challenged the assumptions and developed the wireframes and product design around the clearest use case. A few focused hours each week gave the work structure and kept decisions moving. That process turned a muddled idea into a product with a clear path to market.

Where is Beny today?

Beny is live with HR teams across Australia and offers more than 100 exclusive discounts. The business has reached a $20 million valuation and has won enterprise customers, including ASX-listed organisations. Partnerships with brands such as 2XU have helped expand the value available to members.

We are continuing to scale the platform and build towards international growth. The goal remains very grounded: give employers a simple way to support their people and give employees benefits that make a real difference to their week.