DearMe

Who are you and what is DearMe?

I’m Deborah Robson, founder of DearMe, a live Australian maternal wellbeing platform supporting women through pregnancy, postpartum and motherhood. DearMe gives mothers a private space to capture and process what they’re experiencing, through compassionate prompts and flexible, multi-format journaling designed by mums and mental health experts, so it actually fits around real life with a newborn.

What made maternal wellbeing worth building a business around?

I knew the problem I wanted to solve, from my own experience of motherhood, but I needed to move well beyond the idea itself and clearly define the product, the audience and what DearMe could become as an actual business. Getting from a deeply personal idea to something credible and commercially viable was the hardest part.

How did Hyper help you turn the idea into a real business?

Hyper gave me the structure, strategic guidance and outside perspective to properly pressure-test the idea and turn it into something tangible. It pushed me to stop thinking like someone with an idea and start thinking like a founder building a product and a business.

The most valuable part was the clarity, particularly around the exact problem DearMe was solving, who we were solving it for, and how to translate my own lived experience into something that could genuinely support women at scale. Having people challenge my assumptions early made a real difference. That work took DearMe from concept through early validation and product strategy, and built the foundations for what’s now a live platform, giving me the conviction to keep investing in the idea and start taking DearMe into workplaces and other organisations.

Where is DearMe today?

DearMe is live in Australia, supporting women through pregnancy, postpartum and motherhood with a private space to capture and process what they’re feeling. We’ve secured our first enterprise partnership with The Cathedral School in Townsville, giving women across its workforce access to the platform, real proof that maternal wellbeing can become part of how organisations support their people.

We’ve also built a community of hundreds of women, established a clinician working group, and picked up national media coverage, including ABC radio and Ticker TV. I was recently named one of 20 national finalists in the 2026 Business Builders Regional Heroes competition. The bigger vision is technology that properly supports the emotional reality of becoming and being a mother.

Backed by Hyper:

Hyper worked with Deborah from early concept through validation and product strategy, helping her define DearMe’s problem, audience and commercial model before launching as a live maternal wellbeing platform.