GuideMe

Who are you and what is GuideMe?

I’m Yetty Fajembola, founder of GuideMe and a practising psychotherapist. GuideMe helps people understand what kind of therapy may suit them, find a therapist matched to their needs and stay supported through the process.

The platform combines professional screening, personalised therapy plans, therapist matching, online sessions and ongoing resources. It gives someone a clearer starting point when asking for help already feels difficult.

What did your work as a therapist show you?

People often entered therapy without knowing what approach they needed or why a particular therapist might suit them. A poor first match could make the experience feel unhelpful and lead someone to stop before they received the right support.

I also saw how much culture, personality, goals and communication style could affect the therapeutic relationship. Directories gave people names and filters, yet the decision still carried a lot of uncertainty. I wanted to guide the steps before the first session as carefully as the therapy itself.

How does GuideMe create a more personal starting point?

GuideMe begins with AI-assisted screening informed by professional practice. It uses that information to shape a therapy plan and match the person with a therapist based on their needs, preferences, culture and goals.

From there, someone can access online therapy and continue using support resources between sessions. The product is designed to make the pathway easier to understand and give therapists better context for the person they are meeting.

Where is GuideMe today?

GuideMe launched in the UK in 2026 and is already revenue-generating. We secured a government grant to support the business and attracted more than 50 applications from therapists through our first recruitment listing.

That response showed that professionals also want better ways to reach suitable clients and deliver care online. The focus now is growing the therapist network, learning from early users and showing that better preparation and matching can help more people stay engaged with the support they came looking for.