JubJub

Who are you and what is JubJub?

I’m Tom McCarthy, founder of JubJub. I’ve spent my career around visual effects, media production and emerging technology, which gave me a close look at how creative work moves through the industry.

JubJub is infrastructure for creators and media businesses. It helps them publish content, establish a clear record of ownership and automatically distribute revenue to everyone with a stake in the work. The aim is to make the commercial side of creating as structured as the production itself.

What was happening behind the scenes that viewers never saw?

A finished piece of content can involve creators, producers, rights holders and distributors. Once it leaves the production environment, ownership records and payment agreements are often spread across contracts, spreadsheets and separate systems. That creates delays, confusion and plenty of manual work.

My experience in Hollywood VFX made the gap obvious. Digital media had become incredibly sophisticated, while the infrastructure for proving ownership and paying contributors had not kept pace.

How did you want JubJub to fix that?

We built a canonical ownership and payment layer for media. Creators can upload, schedule and publish their work, record ownership on-chain and define how income should be split. When revenue arrives, payments can flow automatically to the relevant rights holders.

That foundation also makes JubJub useful in an AI-led media environment. Clear provenance and machine-readable rights give creators a stronger way to manage how their work is used and monetised.

Where is JubJub today?

JubJub secured A$225,000 in venture funding from Antler and is built on Base. We have deployed the core smart contracts and completed an end-to-end streaming payment from a viewer to a rights holder.

We have also learned directly from Disney executives and digital teams while shaping the product. The focus now is turning that infrastructure into a practical operating layer that creators and media businesses can use every day.