NightLight

Rayan’s Journey with Hyper

When I started with Hyper, I was on maternity leave with a toddler and a newborn. I had first thought of this idea when my eldest was born, and three years later, I found myself living through the same experience again. This time, I felt a strong urge to do something about it.

I knew how isolating parenting can be, especially during those quiet, late-night hours when you’re awake with your baby and the rest of the world seems asleep. That’s where the idea for NightLight came from.

One of the biggest challenges was knowing where to begin: what to build first and which features truly mattered. I had been thinking about this idea for years, so it was incredibly valuable to have the team at Hyper help cut through the noise. They guided me in prioritising the right features and aligning the solution closely with the problem, ensuring it would have real impact. It wasn’t about building an app that did everything from day one, it was about creating something parents would genuinely use.

One of the most valuable outcomes of this experience has been gaining confidence in the idea. For years it had only existed in my head, but through this process, it became real. One of my proudest achievements has been launching on both the App and Google Play stores, as well as building a social media presence through organic marketing and growing a community of over 1,000 followers.