Topic
Marketing and growth
Getting noticed is now the hardest part of launching anything. This covers building an audience before you launch, putting together a marketing engine that runs without a big budget, choosing where to show up, and writing copy that does some work.
Insights
Shorter articles and analysis from the Hyper team, each covering a single angle of this subject.
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July 24, 2026
Why getting noticed is now the hardest part of building a startup
For years, the founders sitting across the table from us had a fairly predictable set of worries. Could they actually build the…
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March 28, 2026
How to build a pre-launch audience
Before the product exists, there is already work to do. A pre-launch audience isn’t something you tack on at the end. It’s…
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March 12, 2026
Why a $15 Canva Sub is Your Best Q1 Investment
Look, let’s be real: as a founder, you’re usually trying to build a rocket ship while simultaneously being the person who has…
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February 23, 2026
How to create a simple marketing engine that works
This is written for founders who feel a little ragged, a bit excited, and who want action over theory. Expect bluntness, some…
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February 1, 2026
How to launch a startup in 2026 without paid ads
Look, let’s be real, the digital landscape in 2026 is a total circus. If you’ve spent five minutes on X or scrolled…
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December 2, 2025
The 4 funniest (and weirdest) startup campaigns I’ve seen
Sometimes the startup world feels heavy. It often presents itself with a serious tone, even when the ideas are not that serious.…
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September 30, 2025
How to Pick Your Startup’s First Social Platform
Every early-stage startup faces the same problem: Should we post on Instagram, TikTok, or LinkedIn… or all three? The truth is, when…
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August 8, 2025
How to Create a Viral Brand Moment Without a Big Budget
What Is a Viral Brand Moment? When you hear “viral marketing,” you might picture massive ad campaigns featuring A‑list celebrities or glossy…
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March 3, 2025
How Partnerships Grow Your User Base
Launching your digital business seems like an all-consuming mix of excitement and nervousness. Sometimes, to our detriment we assume that our potential…
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November 17, 2024
Your Competitor Doesn’t Want You To Be A Good Copywriter
A founder can have an amazing product, one they’ve refined and raised capital for but still do not gain any real traction…
